Trade name

Trade name(상호) is a name used by a merchant in his business activity. the Commercial Act Chapter IV stipulates the rules on trade name.

Article 18 (Free Choice of Trade Name)
A merchant may use his full name or any other denomination as his trade name.

Article 19 (Trade Name of Company)
The word "partnership company", "limited partnership company", "stock company" or "limited liability company" shall be contained in the trade name of a company according to its nature.

Article 20 (Ban on Illegal Use of Trade Name of Company)
No person other than a company may use, in the trade name, any word which is suggestive of a company. This shall apply even in cases where the business of a company has been acquired by transfer.

Article 21 (Unitary Trade Name)

 * (1) A single trade name shall be used in the same business.
 * (2) A trade name of a branch office shall expressly show its dependent relationship to the principal office.