SWOT analysis

SWOT analysis (스왓 분석), or SWOT matrix, is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

A SWOT analysis can be carried out for a product, project, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

Key words
SWOT analysis, project, objective, step-by-step analysis

Objectives
Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization.
 * Strengths: characteristics of the business or project that give it an advantage over others
 * Weaknesses: characteristics that place the team at a disadvantage relative to others
 * Opportunities: elements that the project could exploit to its advantage
 * Threats: elements in the environment that could cause trouble for the business or project.

Identification of SWOTs is important because they can inform later steps in planning to achieve the objective.

In case of MRG
Take an example of such minimum revenue guarantee (MRG, 최소운영수입보장) of privately financed infrastructure projects in Korea, which has been severely criticized by the press these days.

Objective
When Yong-In City decides to build up the elevated light rail transit (LRT) with private financing, is it necessary for the benefit of Yong-In citizens as well as visitors?

Conclusion

 * It is not well evidenced for many citizens to proudly use their LRT as expected.
 * City parliament should not rubberstamp such project of the city administration, and has to check the expected cash flows.
 * Yong-In City has to improve its LRT O&M systems in view of other successful cases.